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Book a FREE SEO Strategy Session: https://okashasammer.com/contact/
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Are you on the hunt to elevate your real estate website’s presence and attract a flood of new visitors?
Naturally! It’s a no-brainer for anyone in the digital realm.
One golden strategy to turbocharge your site’s visibility is through the art of link building. But, you might wonder what exactly is link building. Even more crucial, how can you master it to benefit your real estate portal?
This guide is your treasure map. By the end, you’ll not only grasp the essence of link building but also unlock strategies to propel your real estate site to stellar heights.
Stick with us to uncover a success story where link building catapulted a client’s site traffic by leaps and bounds within just four months.
Before we unravel the secrets to amassing backlinks, let’s define what a real estate backlink entails.
Simply put, a backlink is a digital nod from one site to another.
For SEO magicians, the more relevant and quality backlinks your site garners, the higher Google ranks you.
For real estate mavens, the crème de la crème backlinks are those from fellow real estate portals and blogs, aptly named “real estate backlinks.”
Links are the backbone of digital success. They boost your site’s authority and SEO ranking, drawing more eyes and business your way.
Yet, clinching those links is no small feat, especially in the fiercely competitive real estate sector. It demands creativity and a knack for:
Without further ado, let’s explore strategies to enrich your site with high-quality real estate backlinks.
Guest blogging is a powerhouse strategy for securing top-notch real estate backlinks. Write for esteemed websites within your niche, leaving a trail back to your site.
Tips:
Aim for websites with substantial traffic and domain authority. Use tools like Ahrefs to sniff out high-potential targets, including local news sites and popular real estate blogs open to guest contributors.
Tap into real estate resource pages by listing your website.
Sites like
and Zillow are gold mines for credible backlinks.
Reach out to these webmasters to feature your link.
Deploy tools like Mention or Google Alerts to track when your brand is mentioned online.
Craft personalized outreach emails that highlight the value of converting the mention into a backlink, such as improving the user experience by providing direct access to your website.
Offer a ready-made HTML snippet to make it as easy as possible for the webmaster to add the link.
Use tools like the Check My Links Chrome extension to identify broken links. When reaching out, besides suggesting your content as a replacement, also provide insights on how fixing these links could improve their site’s SEO and user experience.
Offer multiple link replacement options to give the webmaster a choice, increasing the chances they’ll use one of your links.
Conduct thorough research to identify not just popular content, but also content gaps that your enhanced version can fill.
Use tools like BuzzSumo to analyze what makes existing content shareable and aim to incorporate unique data, infographics, or expert quotes that add substantial value.
After publication, reach out not just to webmasters but also to influencers and thought leaders in your niche, encouraging them to share your content.
Focus on creating infographics that offer fresh insights or data not readily available elsewhere.
Partner with a designer to ensure your infographic is not only informative but also visually captivating.
When sharing guestographics, provide a compelling mini-blog post to accompany it, making the backlink more contextually relevant and valuable to the hosting site’s audience.
Seek out experts who are not only leaders in their field but also have a strong online presence and are likely to promote the interview to their followers.
Prepare insightful, unique questions that encourage detailed responses, adding depth to the content.
After publishing, create easily shareable social media snippets or quotes from the interview to facilitate promotion.
Identify podcasts with engaged audiences relevant to your niche using platforms like iTunes and Spotify. Prepare a list of topics you can discuss that provide unique value to your audience.
After the podcast, offer a detailed show notes page on your site for the podcast host to link to, enriching the listener’s experience with additional resources.
Beyond basic listings, create compelling property descriptions and include high-quality photos or videos to make your listings stand out.
For directories that allow it, add a detailed company profile including your unique selling points (USPs), which can attract more backlinks and direct inquiries.
Ensure consistency in your NAP (Name, Address, Phone Number) across all listings to boost SEO. Where possible, add additional information such as business hours, photos, and services offered.
Regularly review your citations for accuracy and update them as needed to maintain credibility and search engine trust. Craigslist is my favorite of all. Moz Local or Whitespark help you a lot to find the best business citations.
Be selective in your queries, responding only to those where you can provide genuine expert insights. Craft your responses to be comprehensive, yet concise, directly addressing the journalist’s query.
Include a brief author bio and your website URL, making it easy for them to attribute the quote to you and potentially link back to your site.
Implementing these enhanced strategies can significantly boost your link-building efforts, driving more traffic to your real estate website and improving its SEO performance.
Eager to witness real-world success? Let’s discuss the strategy call.
I have 3 options to help you personally with SEO:
Book a FREE SEO Strategy Session: https://okashasammer.com/contact/
Get my SEO coaching program here: https://okashasammer.com/ai-seo-training/
Get my SEO Agency services here: https://www.aiseofusion.com/services/